Who we are
EASTONGRING is a bench of senior operators who have built brands, platforms, and sales engines inside growing organizations. We advise companies through their biggest moments — mergers, acquisitions, transformations, and the leaps in between.
What we believe
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Senior people only.
You work directly with experienced operators, not a junior account team.
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Built on what already works.
We protect what the company built while helping it scale.
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Story and structure together.
Most firms hand you a brand. We make sure the business can live it.
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Built for the exit.
Everything we do builds toward the next exit: a story buyers believe, and an operating model that runs without the founder.
The people
Two principals, backed by a senior talent pool.
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Principal
Brand & Narrative Lead
An experienced CMO who owns positioning, messaging, and the leadership narrative.
Jennifer Easton
Former SVP Marketing at the International WELL Building Institute, where she built the marketing function from the first hire.
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- Tierney
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- Sway (Techstars)
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Principal
Operating Model Lead
An experienced COO who owns how the company runs, the leadership cadence, and the integration of each add-on.
Shane Gring
Fractional COO to founder-led companies. Built the operating platform behind IWBI's global standard, serving 300,000 users in 131 countries.
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Brands our team has worked with
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- Tierney
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- Sway (Techstars)
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Work from the bench
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Environmental, health and safety consulting
A new site, and the measurement to run it
Citadel EHS, an employee-owned environmental, health, safety and sustainability consulting firm in business since 1993, rebuilt its marketing site and the tracking behind it.
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Building compliance and sustainability consulting
Rebuilding an add-on's site inside its new platform
CodeGreen, a building compliance and sustainability consultancy for commercial real estate, is now part of the Pinchin team. Its website had to carry its own brand and the platform it joined.
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Strength and conditioning software
Reshaping a marketing team that outgrew its operations
TeamBuildr, the strength and conditioning platform trusted by 5,500+ coaches, teams and facilities, moved its marketing operations to match a bigger buyer.
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Healthy building standards and certification
Where the bench comes from
Three people in EASTONGRING's senior seats built core parts of the International WELL Building Institute: its platform and operations, its marketing function, and its sales and marketing leadership.